A few days ago, someone asked us something simple: "Do you have your own blog?"
The honest answer was no. Which is a bit strange, considering Distarter sells exactly this — Articles, 20 to 30 a month, as one of the core tiers of our Organic SEO service. We've written hundreds of articles for clients. We hadn't written a single one for ourselves.
Why That Happened
It's not that we didn't believe in our own product. It's that, as happens in every small team, paid work always comes before the work you'll "get to eventually." Our site already had Services, Portfolio, a page with 330+ frequently asked questions, and an llms.txt detailed enough that an AI model could answer almost anything about us. But none of those pages do what an article does: answer one specific question, under its own title, on its own schedule, and slowly build what SEO calls topical authority.
The Problem Wasn't a Lack of Content
The interesting part is that we didn't have to start from zero. We already had raw material sitting around that just hadn't been turned into articles yet:
- The 330+ questions on our FAQ page, already organized into categories like Strategy, SEO, Social Media, Development, and Pricing.
- The case studies in our Portfolio, each with a real problem, an approach, and measurable results — like CrystaLaw, where a law firm saw a +300% increase in organic leads with zero paid advertising.
We didn't need new research. We just needed to sit down and write.
What Changed
We decided on three things, at the same time:
First, our site now speaks in 8 languages through real, separate URLs (/en, /de, /es, and others) instead of a cookie that only changed what the visitor saw, leaving search engines always looking at the Greek version. The translations already existed — they just weren't reachable (see which languages we support).
Second, we built the very blog you're reading right now.
Third, we committed to a publishing pace that's honest about our size — not the 20-30 articles a month we sell, starting from day one, but a gradual ramp toward that number. It would be hypocritical to promise tomorrow what we're only just building today (see our actual publishing pace).
The Point
If you sell a service, the most convincing argument isn't how well you describe it. It's whether you do it yourself, publicly, with your own numbers visible. This article is Distarter's first step in that direction — and we're starting with the simplest possible reason: just telling the truth about where we stand.